Roger Mitchell – Chairman

Roger is a chartered accountant and investment banker.  He has worked with PWC and James Capel and held senior finance roles with WPP and EMI.  He has 20 years of experience in sports and was the founding Chief Executive of the Scottish Premier League and a member of UEFA’s Professional Football Committee.  He continues to assist clubs and federations as an advisor.  He has led two initial public offerings on the AIM and in recent years, Roger has applied his keen interest in technology, data and media, investing in, and advising early stage tech companies in tech and sports.


Marvin Igelman – Vice Chairman

Marvin Igelman ventured into the technology field in 1996 and successfully founded Brandera Inc., a publicly traded company, where he served as its President and CEO operating, a leading online business-to-business site for the Graphic Arts and creative community. Following the 2002 sale of, Mr. Igelman served as a business development consultant for numerous technology companies, and established a number of other successful ventures including funding and serving as CEO of Unomobi Inc., a mobile advertising and messaging platform that was acquired in 2010 by Poynt Corporation. Mr. Igelman joined the Poynt Corporation executive team and board of directors, serving as its Chief Strategy Officer until June 2011. Mr. Igelman also serves on the board of directors of Catasys Inc.  Mr. Igelman graduated from Osgoode Hall Law School in 1986, becoming a member of the Law Society of Upper Canada in 1988.



Jae Chalfin – Chief Commercial Officer and Director

Jae Chalfin is a Founder and has been a director of SNM since April 2006.  Having a passion and interest in the mobile-web disruption seen in media, Jae founded SNM to explore new ways to connect to the elusive sports fan in digital and mobile communication.  Jae’s role is as the visionary with a focus on activities relating to marketing, sales, product development to drive business growth business development, commercial partnerships and creative.  Jae graduate with a bachelor of arts degree in Business and Economics from the University of Warwick (including a semester at Harvard University).


Matthew Elek – Director

Mr. Elek is currently the CEO for Vice in Europe, the Middle East and Africa.  As head of Vice’s business in EMEA, Matt oversees a network of 40+ companies spread across 60+ territories with over 1000 full time regional staff, multiple media streams and hundreds of millions in turnover.  Vice’s regional footprint includes a robust digital business, an extensive television footprint, print, agency services and other media offerings in 12 languages, reaching hundreds of millions of consumers each month.


Ben Nicholas – Director

Ben Nicholas is head of UK Media and Global Digital Sales for IMG Media.  In this role, he combines rights acquisitions, sales and client and broadcast relationships in the UK market along with devising and implementing IMG Media’s overall content strategy in the digital space on a global basis.  In his role within the UK, Ben oversees all media rights related commercial activities concerning major clients such as the Rugby World Cup, Scottish FA US Open tennis, Tennis Masters Series, European Tour, R&A, Moto GP, Diamond League Athletics, and the NHL0. His main business focus is the sale of rights for the above clients in the UK market and their ongoing representation around the globe.   Previous clients have included the IOC, AELTC and the RFL.  Ben joined IMG Media as Head of Interactive Rights in November 2004, having sold his digital media production company In The Box Media in July 2004, to AIM listed UK Betting (now part of Sky).  He started his career in production at Sunset + Vine in 1990, working extensively on Gillette sponsored programming, before joining Asia Sports Group (now World Sports Group) in Hong Kong, as Head of Production in May 1995.  He joined ESPN International in New York as Director of Rights Sales for Europe, Middle East and Africa in 1996 where he remained until 2000. Major clients he worked with included Nike Brazil football, NHL, NFL, Xgames and the Triple Crown horseracing Series.


Roger Rai – Director

Mr. Rai is the Managing Director of E.S. Rogers Enterprises.  In his capacity as Managing Director, Roger advises Edward Rogers, the representative controlling shareholder of Rogers Communications, on business development, revenue development, talent development and sports.  Roger is also the President of R3 Concepts Inc., a company that acts as a basis for investments he makes and consulting services he provides.  Prior to which, Roger was the Vice President, Business Development, Keek Inc. (TSXV:KEK).  In his role at Keek, he oversaw and advised on many corporate issues which range from operational to board/corporate governance affairs. He is currently an advisor to Chobani, Inc., a retail food services company, and is the founder and on the board of the ONEXONE foundation, a charitable organization focused on global child welfare. Mr. Rai holds a Bachelor of Arts from the University of Western Ontario.


Nick Thain – Chief Executive Officer and Director

Nick Thain has been the Chief Executive Officer of SNM since February 2008.  Prior to which, Marketing Director, Online for IPT Limited.  Nick has been involved with a range of start-ups, design, music and data, the most prominent being IPT, an AIM listed company with a market capitalisation of £200+ million.  Nick has used his marketing and technology background, coupled with a deep understanding of social media, to help grow SNM into a leading sports publisher. Mr. Thain had a Bachelor of Science from Westminster University.